Brugg Lifting

BRUGG LIFTING makes elevator technology alive – 
with Virtual Reality at Interlift 2017

With 21,260 visitors from 114 nations in the Augsburg exhibition halls, the Interlift 2017 trade fair could set a new record. For comparison: Two years ago, there were 20,440 visitors at the world’s leading trade fair of the elevator industry. From October 15 to 18, 574 exhibitors presented the innovations of the industry on a record exhibition area of 44,000 sqm.

His year, the visitors at the booth of BRUGG LIFTING could experience a special highlight: The high-quality ropes were presented live in use – due to 360° virtual reality, the visitors could take an elevator ride in the world’s highest outdoor elevator, i.e. the 326 m high Bailong elevator installed in Wulingyan (China). A second highlight was the virtual ride in the Hammetschwand elevator installed in Lucerne, which is Europe’s highest outdoor elevator. Using virtual-reality glasses, the visitors at the booth took spectacular rides – and this way they could also experience the quality of the Brugg ropes, which are used in these two elevators. Both virtual-reality events attracted many interested visitors at the booth. But it was not only the virtual-reality events that were very well received, but also the attractive open design of the booth that contributed to the successful performance of BRUGG LIFTING at the trade fair – which generated numerous new and especially international contacts.

“Our high-quality products are in use all over the world – which we could also impressively present due to virtual reality by the example of the Bailong elevator”, said Hubert Baumert from BRUGG LIFTING. “We will continue to focus on innovative forms of presentation for our products in the next years inspiring our customers again and against."

Brugg Lifting provides unique technologically advanced solutions for our customers, from our range of CTP® (Coated Transmission Products) ropes for ultra compact elevators, through to our high speed ropes that can fulfil the most demanding high rise requirements.

This year to showcase our expertise , we offer a 360 degree Virtual Reality experience at our booth, allowing one to ride on top of stunning high rise outdoor elevators where our ropes have been applied.
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